Look around yourself and observe a million shades of different colors around the world. Colors affect the human eye a lot. Color is not only an important part of our daily life but an important aspect of branding.
Choosing the right colors for your logo in print or digital design invokes feelings and it leads to an association and connection. The selection of wrong colors in the brand logo can lead to a negative impact over your audience.
Playing with colors and converting them into something that the audience will love is an ‘Art’. This art is really vital in modern day branding and to make an engaging digital experience for the customers.
Considerate these when selecting colors
Keeping your logo color consistent over the print and digital design is not an easy task. We would rather say it’s frustrating. There are so many aspects to take under consideration that can affect the color. Taking help from conversion tools and the number is not only what consistency of color needs. It requires a detailed eye and a lot of color matching and testing. You have to consider how your audience will be seeing your stuff. With that in mind, the consistency will be maintained. The following are a few more things to be taken under consideration while coloring selection.
1. Contrasting colors:
Unbalanced color combinations in logos make a dull impression that even bore the consumers and might cause them not to buy from your brand. First, think and decide which color combo will represent your product services really well. Choose two or three colors at a time so you don’t overwhelm the customer. Choosing colors is important as they will be sticking to your brand for a long while.
Create a scenario and analysis of why your competitor logo is better and try those methods into your designs with your own creativity. It will create color consistency in logo design. There are certain custom logo designs that use perfect color combinations so they stay consistent on digital and print.
2. No colors are limited to any industry:
Do not make the mistake of not using the same colors from other logos. Use any color you want and make up a better combination than the other logo. Use it in a way that makes your logo stand out even though the logo’s color is used before. Make it relevant with your brand so there is nothing stopping from keeping it consistent on the print or design medium.
3. Choosing a color palette
Selecting a color palette for your logo is not only what it takes for the creation of the logo. A lot more than just a color palette is required. The artistic use of colors is what makes your logo stands out in the market. To maintain color consistency, the quality use of color is required.
You cannot use any kind of blue for representing ‘sea’. Even that slightest change can cause the whole logo to fall apart. Let’s take the example of the blue color used for Facebook and Twitter. These colors are not chosen randomly, they are selected after many tests and different color matchings.
Obtaining Color Consistency in Web and Print
1. Color modes selection
These color combinations are the results of mainly two color modes i.e. CMYK AND RGB. CMYK means cyan, magenta, yellow, and black. And RGB means red, green, and blue. If you need to compare between CMYK vs RGB, it won’t be easy to choose as both of them has its essential uses. There is ton of stuff written over these two modes comparison. But in short, RGB is known to provide more color options than CMYK. The RGB color is mainly used for the web purpose while CMYK is used for printing purposes.
The RGB is utilized for all multi-color screens, which means that computers, mobile devices, televisions, and projection media film is capable enough of displaying all variety of hues and shades the human eye can see. RGB is the largest color gamut. But a tip, try not to select a color from your screen as it will be different shade in printed form. As while using RGB color mode, for instance, if you choose the color (0, 0,255) you will notice the warning saying ‘out of gamut’. This warning mostly means that when this picture will be printed, it will not look as intended. A color shift will be noticed in the print. As the monitors show the color form the RGB mode. They look more vibrant over screen than print. The printing procedures use CMYK color mode which harmonizes the print color effect.
2. Pantone Swatch Book
Matching perfectly form CMYK color to PMS can be impossible, Pantone creates a book that bridges the gap of color difference. PMS is a color adjustment system that is used for color identifying and matching. Use Pantone Swatch Book as it has hundreds of accurate print colors to match with. All of the shades given in the Pantone swatch book are created on a Pantone Matching System (PMS). This makes sure that wherever it’s printed the colors will not change after the print. With the help of the Pantone swatch book, side by side comparison of each Pantone in CMYK can be done. Pantone colors may look unattractive in comparison to CMYK as they are premixed inks utilized in offset printing.
3. Brand Integration and Style
After selecting the right colors, now comes displaying. Brand integration is a point where all the brand stuff like logos, typefaces, texts, and designs together displayed in different formats. Including your brand logo, all the brand context will be shifted from paper to digital screens and vice-versa. That is why RGB, Pantone, and CMYK are so important elements of the color consistency process. If any of this element won’t be utilized according, it will tarnish the whole process.
The first thing that attracts a new customer is the use of color in your logo and branding. And keeping the color consistency is what makes the user happy. Use all of the above information in the process of making your logo and branding color consistent.